
IDAHO SMALL
BUSINESS MARKETING
---- THE GREY FACTOR
THE KNOW-HOW GAINED THROUGH VICTORY AND DEFEAT.
Through the years it's been my privilege to learn from great leaders, coaches and organizations. Now it's my turn to help others build the strategies, teams and the resources they need to win in the marketplace.
EACH OF US IS THE SUM OF OUR EXPERIENCES. HERE ARE SOME OF MINE
FILE 01
Boise State University — Student Director of Programs
Organized and executed on-campus events, movies, lectures and concerts for the entire student body — setting revenue records with the quality and number of events.
FILE 02
Sundance Radio Broadcasting — KIDO & KIDQ
Started a broadcasting career with one cheap suit and an old Chevy, set sales records, and became local sales manager. Learned how to overcome fear and succeed through hard work and determination.
FILE 03
Retlaw Television Broadcasting — KBCI CBS
First local salesperson to bill over a million dollars, later local sales manager. Learned how powerful a great brand — and a strong team — can be.
FILE 04
The Idaho Advertiser
Co-led the startup of an advertising tabloid distributed to 100,000 households weekly — Idaho's first real alternative to daily newspaper display and classifieds.
FILE 05
Centaur Creative Media
Founded one of Idaho's largest traditional advertising agencies focused exclusively on small and medium businesses — helping companies of all types increase their profits.
FILE 06
mybullfrog.com — VP of Marketing
Led marketing for mybullfrog.com, and help grow the company from a single Boise-based operation into a regional retailer with more than 100 stores across Montana, Idaho, Utah, Nevada and Arizona.
FILE 07
Snake River Stampede & Caldwell Night Rodeo
Raised the revenue bar for both events with a comprehensive sales and marketing program, setting revenue and attendance records that remain unmatched.
FILE 08
U.S Army 8th Infantry - Europe
Served in an armored battalion in Germany and was involved in a troop exchange with the Russian Army in Berlin before the wall fell. I became a patriot that day.