IDAHO SMALL
BUSINESS MARKETING
PLAYING TO WIN
---- STRATEGY • LET'S WIN
In today's hyper-competitive landscape, it's very difficult to build a successful business without a well-developed how-to-win strategy in place.
According to David Collis and Michael Rukstad, in Can You Say What Your Strategy Is?, most executives cannot articulate their strategy objective, its scope and comparative advantages in a simple statement.
Without a clear strategy we waste resources, stifle productivity, create employee dissatisfaction — and get in the way of our own ability to win.
Guiding my clients through a proven strategy development process that can actually produce winning results is my most rewarding work. Strategy formation is tough business — it requires rigorous self examination and organizational transparency that few businesses are willing to embrace. Change is hard business.
For the brave souls willing to learn, here are five questions to start your strategy development journey:
01
What is your winning strategy, in 35–50 words?
02
Where are you going to compete?
03
How are you going to win?
04
What capabilities will you need?
05
What management system must you have?