
IDAHO SMALL
BUSINESS MARKETING
---- SERVICES
THE GREY FACTOR KNOWLEDGE STACK
Skills and applied sciences I acquired through decades of hands-on experience, training and risk taking. One should never stop learning.
Strategy Development & Execution
01
A proven process to build a game plan you can actually win with — and the discipline to see it through.
Retail Sales Development & Playbooks
02
Training systems for storefront and consumer-facing teams.
B2B Sales Development & Playbooks
03
Pipeline, process and coaching for teams selling to other businesses.
Creative Audio Visual Messaging
04
Creative messaging that cuts through the noise so you can be seen and heard.
Traditional Media Advertising
05
Radio, TV and print placement, planned with real broadcast-side experience.
Digital Media Advertising
06
Modern channels put to work in service of the same strategy, not a separate one.
Performance Management
07
Accountability systems that keep teams and campaigns on target.
Leadership Development
08
Coaching for the people who have the responsibility to lead there teams to victory.
Brand Development
09
A clear, consistent identity that carries across every channel it touches.
Event Planning
10
Revenue-driving event programs, built from records set at Idaho's biggest events.